Guildford is set to benefit from increased visibility on the world stage as the Department for International Trade (DIT) has announced they will be promoting the gaming industry overseas as part of their High Potential Opportunities scheme.
The High Potential Opportunities scheme was created to deliver growth to sectors in the UK by promoting them overseas and encouraging foreign investment. According to data published by UKIE (the trade body for the UK's games and interactive entertainment industry), the UK gaming sector market was worth £5.7bn in 2018 and this is expected to exceed £7bn by 2021.
The leader of Guildford Borough Council, Cllr Caroline Reeves, welcomed the announcement and said: 'Guildford has over 30 years of history in the games industry and we are committed to supporting this dynamic sector in every way we can along with partners at the University of Surrey and the EM3 Local Enterprise Partnership. Our town is an epicentre for the UK games industry with over 70 studios and 1500 people - 10% of the UK games industry workforce - being directly employed in the sector.'
This year Guildford held its first Gaming Festival in June at GLive which was a fantastic success with over 1,000 visitors. The two-day event which was attended by industry professionals and members public included talks, exhibitions and hands-on experiences with games from some of the local developers. It was great to go along and see everyone from the community come together to celebrate the success of the gaming industry in Guildford.
Alliotts have first hand experience in helping overseas companies invest in the UK games industry and welcome the DIT's drive to encourage further investment into the UK. Please contact us for further advice on how we can help.