No-one understands what the full potential of Virtual Reality (VR) and Augmented Reality (AR) is yet. What we do know is that they both have the power to connect people from across the world and provide them with new experiences.
Two of our Alliotts’ team members Jay Harley and Samuel Ampah recently attended a VR and AR social event where developers demonstrated how they had created their business using virtual reality. There were a number of different businesses including one called “The Wave” which allows you to connect using VR to live music performances from your favourite artists. Performances are viewed using a 3D iTunes visualiser with some psychedelic visual effects. There were also a number of gaming companies, which placed you the gamer into this new virtual world.
Images: “The Wave” demo, and Alliotts' Samuel Ampah experiencing a VR gaming world.
How Can Virtual Reality and Augmented Reality Improve your Business?
Virtual Reality and Augmented Reality are going to be useful for far more than just gaming. We have listed three ways businesses will be able to utilise VR and AR:
Even the most experienced professional working away from the office, whether a salesmen or field engineer, comes across situations where they require assistance. Workers could use AR Glasses, smart phones or tablets to view manuals to solve the task in front of them.
Training & Development
When it comes to training, VR and AR have a lot of potential. Trainers could create AR virtual situations for trainees to work through, allowing them to face situations as many times as they need in order to grasp a concept or procedure. This could allow the trainees to experience deconstructing or rebuilding items whether furniture or even an aircraft engine, which they would not otherwise get the opportunity to do.
Customer Service & Marketing
AR has the potential to revolutionise how the retail sector sell products. For example, a Sales Assistant at a make-up counter could use AR technology to help the customer buy cosmetics that best suit them. This would allow the Sales Assistant to see what the customer would look like wearing different types of make up.
Companies such as Pepsi have already amazed their customers by using AR in their advertisements as demonstrated in the following clip:
If you would like advice from Alliotts about how technology could advance your business, please do not hesitate to contact us